Gucci / Gucci presents new version of sunglasses in liquid wood material

30/09/2013
GUCCI PRESENTS NEW VERSION OF SUNGLASSES IN LIQUID WOOD MATERIAL

Gucci renews its commitment to environmental responsibility presenting a new version of sunglasses made from Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic usually used in the production of eyewear. Liquid Wood is originally made from bio-based materials: wood fibre from sustainably managed forests, lignin from the paper manufacturing process and natural wax.

These new sunglasses feature a square upsweep silhouette shape with mineral glass lenses, which enhance the impeccable quality and the elegance of this new model.

This eco-friendly style comes in new wood-effect shades, in nuances of grey, burgundy and brown.

As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimizes stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions.

The new version of Liquid Wood sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide from October 2013.

Last update: 15/10/2013, 12:08